Maponics Blog

The standard geographic unit for the business world is the ZIP Code.  But urban dwellers think about geography in terms of neighborhoods. Whether online or off, this can make it challenging for location-based B to C companies trying to target the right audience. That is, unless they have a way to match the two.  A way to know which ZIP Codes fall in which neighborhoods. They Connect - You Win More Ad Revenue Why is this important? Well, let’s say you have an online travel vertical.  Yo... [read more]

Remember the days when you had to go to the phone book to find a restaurant, or to the newspaper to get a movie listing? How many of you now just turn to the internet for this information? I know I do! With millions of websites available, people are trying to find the most effective tools to help them geographically focus their search results. Search engines and industry-specific verticals have been watching this shift in search. Eager to capture the loyalty of searchers, they are worki... [read more]

For those of you who just can’t get enough maps, the Strange Maps blog is a great site to bookmark. This interesting blog shows you a highly unusual map and provides commentary on it. Recent posts have covered maps showing how generic names for soft drinks vary by U.S. region, the 2004 Olympic medal breakdown by country, coverage areas for the genetic groups in Europe, and a tiny island kingdom just outside of Denmark called Elleore, which was created by Danish school teachers during World Wa... [read more]

What is Environmailism? It’s is a new direct mail-based campaign launched by the USPS to encourage businesses to make more environmentally aware mailing choices. Through a Green Mail Kit sent out to direct mailers, and a follow on Environmailism Handbook for business that respond, the program is providing eco-friendly ideas for direct mailers. According to the USPS’s Postal Bulletin, the campaign had more than 18,000 responders by the end of its third week. Currently, access to this ... [read more]

AWhere, Inc. has partnered with Maponics to offer its Express and Professional users Maponics® ZIP Code Layer Data. Specializing in geo-analytic applications for businesses that need something between a Google mash-up and a full GIS system, AWhere helps businesses with their decision making and planning processes. AWhere’s customers can now combine their own business data with ZIP Code map data for the creation of sales territories, or maps to help with marketing and logistics planning. ... [read more]

Roost announced today that it has selected Maponics neighborhood data to power its local real estate search! Through a network of real estate brokers, Roost offers a comprehensive search engine for potential homebuyers. According to Roost the addition of Maponics data will “deliver an easy and intuitive way for homebuyers to zero in on areas of interest”. Roost users will now be able pin point their searches by neighborhood in over 1000 US cities. Read the Roost press release for mor... [read more]

Can I get a map with the carrier routes in my school district? Can I get a map with the median income of residents by ZIP Code? Can I get a map with all my store locations? Can I really get maps like that? Yes! We are the rare company that allows you to select your map’s coverage area and features and also gives you the flexibility to integrate your own business data. With a custom map from our online store you can choose your map’s coverage by radius, groups of states, countie... [read more]

When I want to talk shop with other cartographers, I go to CartoTalk. This is one of the best online forums for mapping professionals looking to discuss cartographic design, data sources, job postings, software, industry news, and of course maps! Created and hosted by Nick Springer of Springer Cartographics, CartoTalk has a great community of members who are always willing to help new visitors and others answer mapping-related questions. Becoming a member is free, and takes under 5 minutes. The... [read more]