Archive for February, 2008

Innovative Use of Neighborhood Boundaries

Friday, February 29th, 2008
Loopt has one of the more interesting geo-based business models: mobile services. Learn more at Loopt’s website and their recent neighborhood press release. ... [read more]

Posted in Cool Ideas and Sites, Neighborhood Boundaries | 1 Comment »

Double Response Rates: Mail to Carrier Routes not ZIP Codes

Thursday, February 28th, 2008
Gas prices are high, postage rates are increasing again, email and web marketing continue to grow… in other words, it’s a perfect time to re-examine how you can increase direct mail response while getting the lowest postage rates. Ideally, y... [read more]

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Posted in Carrier Route Maps, Maponics Online Store | 1 Comment »

Announcing the Maponics Blog

Wednesday, February 27th, 2008
We are very excited to unveil our new blog! Here you’ll find regular posts with unique ideas to help you improve your marketing, sales and logistics using geography-based tools. We’ll also give you our take on Maponics and industry-wide news, a... [read more]

Posted in Maponics News | No Comments »

Neighborhood Searching Helps Sell More Homes

Monday, February 25th, 2008
Nobody - and I mean nobody - wants to see every property you list for a big city. Saying “your results found 4,982 homes in Chicago” is equivalent to saying “go find another site that lets you search more locally”. ZIP Code... [read more]

Posted in Neighborhood Boundaries | 3 Comments »

8 Misbeliefs About Making Map Data

Thursday, February 21st, 2008
All of you who are GIS professionals know this isn’t true, but there are some people think that simply marking up a Google map is an appropriate way to create accurate boundary data. Even within the mapping industry, a few commercial providers of ... [read more]

Posted in Map Data, Mapping Business, Neighborhood Boundaries, ZIP Code Boundaries | 2 Comments »

Where Are The Demographic Maps?

Monday, February 18th, 2008
Wondering where the demographic maps on our online store went? Don’t worry, they are still there! We’ve just reorganized the site a bit to help new visitors locate things more intuitively. You can now find: ZIP Code demographic maps in ... [read more]

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Posted in Maponics Online Store, Other map types | No Comments »

Neighborhood Boundaries: The Next Big Thing in Geographic Data

Wednesday, February 13th, 2008
Check out this article by Directions Magazine featuring Maponics. http://www.directionsmag.com/article.php?article_id=2686&trv=1 ___________________________________ ... [read more]

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Posted in Industry News, Neighborhood Boundaries | No Comments »

Automation Techniques for Store Locator Maps

Monday, February 11th, 2008
We all get them. Those mailers from pizza shops, muffler places, car dealers, coffee shops. Inviting us to stop in and buy. When done well, they can make us feel excited to try something new. Many businesses do a great job creating this desire - b... [read more]

Posted in Maponics Online Store | 2 Comments »

Maponics Selects Tele Atlas Map Data to Power U.S. Postal Carrier Routes Boundary Data

Thursday, February 7th, 2008
Check out this press release Tele Atlas has distributed discussing Maponics carrier route boundaries. ... [read more]

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Posted in Carrier Route Boundaries, Industry News | No Comments »

New Map Subscriptions

Tuesday, February 5th, 2008
Last week we added the option to purchase quarterly subscriptions for all of our ZIP Code map products on our online store. Our cartographers estimate that ZIP Codes change 3% a quarter. For some, this has relatively little impact. But for others,... [read more]

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Posted in Maponics Online Store, ZIP Code Maps | No Comments »

Double Sales Productivity with Optimized Sales Territories

Monday, February 4th, 2008
You’ve got great sales skills. You can hire the best people. You are a fantastic mentor. Your company is growing due to your attention on your sales system. You know that small changes in your sales system can have huge impacts. Sales skil... [read more]

Posted in Sales Territory Mapping | 1 Comment »

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