Archive for March, 2008

CitySquares Announces Partnership with Maponics

Monday, March 31st, 2008
Have you seen what Boston-based CitySquares has been doing lately? Talk about a great local-focus. They’ve been at it for a while creating a real sense of local community. And now Boston residents can search for cool businesses and attractio... [read more]

What is a Neighborhood?

Thursday, March 27th, 2008
When people use the term “neighborhood” they can be referring to everything from a five mile radius to a few city blocks. In order to develop a nationwide dataset that reflects the diverse nature of U.S. neighborhoods, these neighborhoods... [read more]

5 Killer Ways for Marketers to Leverage Telecom Maps

Tuesday, March 25th, 2008
Most marketers who are willing to think geographically start out thinking about big geo - states or counties - and then start to think more about mid-geo, like a radius or a ZIP Code. A few sophisticated direct marketing gurus understand the value ... [read more]

HelloMetro Chooses Maponics Data to Power Local Search

Thursday, March 20th, 2008
These guys have over 1,500 local city guides and they’re using Maponics ZIP Code data and neighborhood data as the foundation for their new “HyperLocal Search Technology”….check out their press release…… http://www... [read more]

Who Cares About School Districts?

Tuesday, March 18th, 2008
Does your business use school district boundaries for marketing, planning, or representation? If so, are you willing to share how you use them? And where do you get them? If you aren’t using them, is there a reason? School districts seem to ... [read more]

Explained: US Census Geographic Units

Thursday, March 13th, 2008
This web page offers a fantastic explanation of the different US Census Bureau geographic units - check it out. From smallest (census blocks) to largest (states), you can learn how many of each unit there are, how often they change and more….. ... [read more]

Magic Polygons

Monday, March 10th, 2008
We used another company’s data for years. We never thought we could do it ourselves. But boy were we wrong. Buckets of Map Data You see, making postal carrier route boundaries is hard. No, it’s beyond hard. It’s nearly impossibl... [read more]

Free ZIP Code Maps

Thursday, March 6th, 2008
Ever need a quick sense of what state a ZIP Code is in? 5-digit ZIP Code maps of the entire US are impossible to work with, but Maponics has created - for free distribution - some cool 1-digit and 2-digit ZIP Code maps in convenient PDF format. Cli... [read more]

Carrier Routes Change 25% Each Quarter - Protect Your Campaigns With Map Subscriptions

Tuesday, March 4th, 2008
If you mail by carrier route often, then you know that carrier routes are always changing. But did you know that they change by 25% each quarter?!? We’ve verified this through our own testing as well as conversations with the USPS. We have a ... [read more]

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