Archive for the ‘Maponics Online Store’ Category
Have you ever had one of those “Wow, if I had only known this existed” moments? Well unless you’re a direct mail veteran, a visit to the USPS’s Business 101 section will leave you feeling that way. There you’ll find a ton of handy tips, r... [read more]
Confessions of a Cartographic Pragmatist
Wednesday, June 18th, 2008
I admit it.
We’ve cut corners on client mapping projects.
Left off a compass rose here. Skipped a label optimization there. Little things that any cartographer worth her salt would know from Cartography 101 shouldn’t be dropped.
[A gre... [read more]
Unbelievable, But True: 25% of Carrier Routes Change Each Quarter
Tuesday, May 6th, 2008
We periodically analyze the rate at which carrier routes change, so that we can provide accurate guidance on how frequently our customers should update their maps and reports. Each time we run these analyses on our carrier route map data (see a past... [read more]
Custom Maps Online - An Interview with Darrin Clement
Friday, April 4th, 2008
Did you know that the Custom Maps offered by the Maponics Online Store are more customizable than any others you can order online? Learn what is unique about these maps - listen to this recent interview of Maponics’ Darrin Clement by PRWeb!
Wa... [read more]
Free ZIP Code Maps
Thursday, March 6th, 2008
Ever need a quick sense of what state a ZIP Code is in? 5-digit ZIP Code maps of the entire US are impossible to work with, but Maponics has created - for free distribution - some cool 1-digit and 2-digit ZIP Code maps in convenient PDF format. Cli... [read more]
Carrier Routes Change 25% Each Quarter - Protect Your Campaigns With Map Subscriptions
Tuesday, March 4th, 2008
If you mail by carrier route often, then you know that carrier routes are always changing. But did you know that they change by 25% each quarter?!? We’ve verified this through our own testing as well as conversations with the USPS.
We have a ... [read more]
Double Response Rates: Mail to Carrier Routes not ZIP Codes
Thursday, February 28th, 2008
Gas prices are high, postage rates are increasing again, email and web marketing continue to grow… in other words, it’s a perfect time to re-examine how you can increase direct mail response while getting the lowest postage rates. Ideally, y... [read more]
Where Are The Demographic Maps?
Monday, February 18th, 2008
Wondering where the demographic maps on our online store went? Don’t worry, they are still there! We’ve just reorganized the site a bit to help new visitors locate things more intuitively. You can now find:
ZIP Code demographic maps in ... [read more]
Automation Techniques for Store Locator Maps
Monday, February 11th, 2008
We all get them. Those mailers from pizza shops, muffler places, car dealers, coffee shops. Inviting us to stop in and buy. When done well, they can make us feel excited to try something new.
Many businesses do a great job creating this desire - b... [read more]
New Map Subscriptions
Tuesday, February 5th, 2008
Last week we added the option to purchase quarterly subscriptions for all of our ZIP Code map products on our online store.
Our cartographers estimate that ZIP Codes change 3% a quarter. For some, this has relatively little impact. But for others,... [read more]