Archive for the ‘Carrier Route Maps’ Category

Have You Seen These USPS Direct Mail Tools? They’ll Save You Time & Money.

Monday, July 14th, 2008
Have you ever had one of those “Wow, if I had only known this existed” moments? Well unless you’re a direct mail veteran, a visit to the USPS’s Business 101 section will leave you feeling that way. There you’ll find a ton of handy tips, r... [read more]

Unbelievable, But True: 25% of Carrier Routes Change Each Quarter

Tuesday, May 6th, 2008
We periodically analyze the rate at which carrier routes change, so that we can provide accurate guidance on how frequently our customers should update their maps and reports. Each time we run these analyses on our carrier route map data (see a past... [read more]

Carrier Routes Change 25% Each Quarter - Protect Your Campaigns With Map Subscriptions

Tuesday, March 4th, 2008
If you mail by carrier route often, then you know that carrier routes are always changing. But did you know that they change by 25% each quarter?!? We’ve verified this through our own testing as well as conversations with the USPS. We have a ... [read more]

Double Response Rates: Mail to Carrier Routes not ZIP Codes

Thursday, February 28th, 2008
Gas prices are high, postage rates are increasing again, email and web marketing continue to grow… in other words, it’s a perfect time to re-examine how you can increase direct mail response while getting the lowest postage rates. Ideally, y... [read more]

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